Planning for 2026: Build a Clean Energy Marketing Strategy That Stands Out — and Holds Up

As we wrap up 2025, leadership teams everywhere are shifting into planning for 2026. The best plans don’t just respond to uncertainty—they identify the opportunities uncertainty creates.

Between changing renewable energy policies, evolving customer expectations, and tariff unknowns, it’s easy to get stuck in wait-and-see mode. But this is actually the moment to sharpen your strategy: clarify your positioning, strengthen your value proposition, and invest where it matters most.

Smart 2026 marketing plans focus on three things:

1. Resilience – Building models that flex with shifting market conditions.
2. Growth – Identifying where demand is moving and how to meet it profitably.
3. Differentiation – Making sure your brand and products stand out and provide clear value, even (and especially) in volatile markets.

Right now, we’re helping clients build scenario-based forecasts tied to key levers like pricing, demand shifts, and capital investments. We’re also helping them translate those forecasts into actionable marketing plays, such as:

• How to double down on high-ROI channels
• How to communicate value in a shifting policy environment
• How to align marketing spend with workforce and capacity realities

When your marketing strategy aligns with your financial and operational reality, you can make faster, more informed decisions that actually move the needle. Because when marketing, finance, and operations work in sync, you’re not just planning for the year ahead—you’re building resilience and relevance that lasts.

We’ve shared a few practical resources to help you head into planning season with confidence—take a look below and start shaping a 2026 strategy built to grow, adapt and stand out.

Marketing inspiration for 2026:

Need another set of eyes on your strategy or a fresh take for 2026? Reach out to us!