clean energy policy
Bouncing Back: Lessons from the Front Lines of Solar
How are solar companies adapting their business practices during COVID-19 and what lessons can we learn as an industry? read more
Is it Right to Keep Marketing Solar During a Pandemic?
Is it appropriate to continue marketing – even something as worthy as solar – when your customers are in the midst of a crisis? read more
Kicking Off 2020 with a Stellar Intersolar
Intersolar 2020 brought innovation, collaboration, and inspiration to sunny San Diego for three full days last week. As always, Clean Power Marketing was there to meet with old friends, forge new partnerships, and soak in the collective passion of professionals in our industry (along with our fair share of Vitamin D). read more
Three Trends to Tap for Your Solar + Storage Marketing Strategy in 2020
Happy New Decade, Colleagues! The beginning of the 2020s brings a new chapter in the epic saga of the solar industry’s growth and evolution. Before 2020 flies by, here are three key trends to consider as you create or refresh your solar + storage marketing strategy. read more
Sustainable Meeting Grounds: Austin’s Cosmic Coffee + Beer
Many local businesses would like to do their part to lower carbon emissions but don't know where to start. Austin's own Cosmic Coffee + Beer took us on a recent tour to share their sustainability best practices. read more
Headed to SPI? ESI? NASEW?Bring Your Acronym Wayfinder
This is my 10th year to attend Solar Power International, so forgive me while I wax nostalgic... Remember when you could ... read more
How To Earn the B Corp Certification for Your Solar Company
Solar companies are inherently mission-driven, but often fail to leverage this strength. One way to promote your mission is by earning ... read more
Is Your Business All That It Can ‘B’?
You work hard every day. You pay your employees well, contribute to your community in real terms, and offer a product or service ... read more
Sustainable Manufacturing Takes Root in the Heart of Texas
On 14 acres west of Austin, Texas, a home-grown manufacturing business is delivering on a sustainable vision. Rehme Steel Windows ... read more
How to Determine Your Microgrid Business Model
Defining your microgrid project’s business model is the process through which you identify the economic benefits and underlying financial structure of your project. This should justify the investment you are making as well as define any ancillary benefits, such as resiliency, that might be more difficult to monetize or quantify. This process is especially important if you are not a utility who might be able to rate-base costs and you need to show financial metrics for your investment with a higher level of certainty. read more
Can Microgrids Help Define the Utility of the Future?
The quest to create a zero-carbon future and the drive for a more resilient, flexible power grid are not mutually exclusive goals. Utilities who were once resistant to islanded distributed generation projects are now developing renewably powered microgrids at a rapid pace. Here's why. read more
Putting Clean Energy to Sustainable Purpose in 2019
As the clean energy industry enters 2019, it can be tempting to get discouraged by the dire climate news that came out toward the end of 2018. But there is good news on the horizon too. What can you do to make a truly sustainable difference? Read more. read more
Ready to Power Up Your Marketing?
At CPM, we work with the game changers, the innovators, the leaders tackling the planet’s most urgent environmental challenges. If you’re one of them, we’d love to collaborate with you.