Solar Marketing
How to Determine Your Microgrid Business Model
Defining your microgrid project’s business model is the process through which you identify the economic benefits and underlying financial structure of your project. This should justify the investment you are making as well as define any ancillary benefits, such as resiliency, that might be more difficult to monetize or quantify. This process is especially important if you are not a utility who might be able to rate-base costs and you need to show financial metrics for your investment with a higher level of certainty. read more
Can Microgrids Help Define the Utility of the Future?
The quest to create a zero-carbon future and the drive for a more resilient, flexible power grid are not mutually exclusive goals. Utilities who were once resistant to islanded distributed generation projects are now developing renewably powered microgrids at a rapid pace. Here's why. read more
Putting Clean Energy to Sustainable Purpose in 2019
As the clean energy industry enters 2019, it can be tempting to get discouraged by the dire climate news that came out toward the end of 2018. But there is good news on the horizon too. What can you do to make a truly sustainable difference? Read more. read more
How to Turn a Great Customer Experience into Powerful Solar Content Marketing
In solar, when a commercial customer has a positive experience with your company or service, it can sometimes be tricky to turn that experience into effective inbound marketing. But if you nurture that relationship, even a large commercial or industrial customer can become a powerful influencer and advocate. Here's how to turn those experiences into compelling and evergreen solar content marketing. read more
Fellowship Energy Leads the Way with Solar for Faith-Based Communities
(Richmond, VA…August 20, 2018)…Fellowship Energy LLC, a new clean energy finance company developing solutions for religious ... read more
Quixotic Systems Builds Rooftop Solar for Affordable Housing Communities in NY’s Urban Core
(New York, NY...August 15, 2018)...As the solar industry continues its expansion to serve lower income communities, a ... read more
The Power of the Solar Story
For as long as humans have roamed the earth, we have told and retold stories. There is something universal in this need to connect through the powerful medium of stories. It's especially important in an industry like solar. read more
CalCom Solar Rebrands as CalCom Energy; Spotlights Focus on Water-Energy-Food Nexus
(Visalia, CA...June 27, 2018) – CalCom Solar expands on its leadership in solar for agriculture and water with a name change ... read more
How to Optimize Commercial Solar Lead Generation through Integrated Marketing
For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads -- and the speed at which you convert those leads to sales. read more
Mapping The Clean Energy Customer’s Journey
The customer relationship doesn't end after solar is installed. In fact, it's only the beginning. read more
Those Pesky New Year’s Solar Marketing Resolutions
Did you make any New Year’s Resolutions for 2018? We hope so, but a recent study has shown that a whopping 80% of New Year’s ... read more
Community Solar on the Rise: Q & A with Solstice
There are nearly as many models of community solar as there are communities to adopt them. Solstice, a DOE SunShot grant recipient, is breaking down barriers to solar energy adoption using an online platform and community-organizing techniques pioneered in Obama’s presidential campaign. read more
Ready to Power Up Your Marketing?
At CPM, we work with the game changers, the innovators, the leaders tackling the planet’s most urgent environmental challenges. If you’re one of them, we’d love to collaborate with you.