Public Relations for Clean Energy Companies

PR and Social Media Management

Expressing Your Brand Voice, Editorially

Knowing how to navigate the complex, often frenzied media landscape we live in today can be difficult. At CPM, we have developed and managed PR campaigns for organizations across clean energy – from startups to public entities – and understand the evolving media landscape.

Whether you’re introducing a new climate tech, entering new markets or expanding geographically, we can help position your company and your news in a way that is both relevant to the media and advantageous to you.

What’s the difference between paid, earned and owned media?

An effective PR campaign isn’t just about press releases and media pitches. A sophisticated media campaign will include paid components, earned media coverage, as well as owned content.

But how do you define them?

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Paid media

Advertorials, content that you pay to distribute

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Earned media

Articles or media coverage authored by media and increasingly, by internal content experts or knowledgeable writers from CPM

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Owned media

Blogs and other company-owned content that lives on your website or social channels.

At CPM, we utilize all of these components in your PR and marketing strategy.

How social should your company be?

Eevery company knows it should be on social media. But far too many don’t know why – or whether their efforts are truly moving the needle.

Social media can be a powerful tool to connect, convert, and communicate your brand’s value in real time. And when used with strategy and purpose, it becomes one of the most cost-effective ways to reach the right audience at the right time—with the right message.

At CPM, we work with clients to bring clarity to the chaos. Whether you’re overwhelmed by platforms, unsure where to invest, or simply not seeing results, our social media experts help you understand where and how to spend crucial marketing resources. We don’t believe in throwing content into the void and hoping it lands. We believe in strategic storytelling that meets your audience where they are and invites them into your world.

At the end of the day, it’s about knowing how to tell your story in the most compelling way possible—and getting it out there with consistency, creativity, and intention.

That’s our superpower. Let us put it to work for you.