Many businesses pay thousands of dollars per month for their electricity, without realizing why – or how those costs could be reduced. Enspi Technologies was founded to give growing companies the power to optimize their electricity use, cut carbon emissions and generate revenue by participating directly in wholesale energy markets through Virtual Power Plant technology.
CPM developed new messaging for the company website and sales materials, developed compelling content for website and social channels, issued press releases and executed a media outreach effort that resulted in earned media placements in solar trade, business and trade publications. Solar Today featured an Enspi-contributed article on its cover that generated thousands of incremental views for the early-stage company, and helped position the startup for a new round of financing. LinkedIn followers doubled in the same timeframe.
