Austin, Texas-based Longhorn Solar was in the solar business long before solar was cool. Founded in 2009, Longhorn Solar has installed more than 2,300 residential and commercial solar systems across Texas, serving greater Austin, Dallas, San Antonio, Houston and communities everywhere in between.
CPM has been providing marketing services for Longhorn since 2023, evolving the company’s marketing from intermittent email blasts and Google advertising to a consistent, integrated marketing strategy combining SEO-driven content marketing, nurture email campaigns, as well as creative, cost-efficient approaches to video production, customer testimonials and referral marketing.
The company’s LinkedIn following has grown 20% year-over-year, and website traffic is consistently driven more from organic search, email campaigns and social media marketing than paid Google ads, a testament to the continued importance for fresh, customer-focused content and referral marketing.
