Parasol designs, manufactures and installs elegant, high-performance solar structures for parking facilities and other commercial applications. Their systems generate a lifetime of clean energy, while providing welcome shelter from the elements.
CPM designed and developed a new Parasol website with a refreshed brand and a differentiated message. A key component of the redesign was a new visual approach to demonstrate the utility and aesthetic appeal of their products through animation. We are now moving into the content marketing phase of the program, developing original blog content and creative assets for Parasol’s use across social media and events. The result is a more cohesive brand and consistent content, which continues to drive increased traffic to their website and social channels.
