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From Spain to Texas: Blackouts Underscore the Need for Prudent Energy Policy
When the power went out earlier this week in Spain, what was at first an almost festive atmosphere among neighbors and shop owners ... read more
Five Ways to Market Renewable Energy with Radical Consistency
At CPM, we often get asked about the need to revise clean energy marketing plans in the wake of the Administration’s statements and ... read more
Chaotic Times Call for Steady Leadership in Clean Energy
What's a clean energy leader to do in a year already filled with chaos? Keeping perspective is our first suggestion. read more
Where do we go from here?
As a solar business or climate tech startup, how concerned should you be about the upcoming political shift? Not as concerned as you might think. Here's why, and what to do next. read more
The Ubiquitous Topic at RE+2024: Two Years into the Inflation Reduction Act
At RE+ 2024, it’ll be tough to find sessions that don’t mention the Inflation Reduction Act. This cornerstone policy is reshaping the U.S. clean energy landscape – and this year, the industry is finally gaining clarity on some of its crucial aspects. read more
How do we talk about climate change? New study sheds light for clean energy advocates
Do our political affiliations influence our perspectives on climate change? According to a study by the Yale Program on Climate Change Communication, they certainly do. While this may not come as a surprise, what's remarkable is the degree of unity among Americans on the urgent issue of climate change. read more
Four steps for more strategic clean energy marketing in 2024
The climate challenges we face today are immense, but the opportunities are unprecedented for clean energy marketing to shine. As 2024 gets underway, focus on how to make your marketing even more effective to leverage awareness of climate issues and gain a better return on your marketing spend. read more
Sustainability: Upholding the ‘Clean’ of Clean Energy
Sustainability is a buzzword that has woven its way into nearly every aspect of our lives. But what does the concept of sustainability ... read more
Clean Energy Content Marketing for Each Stage of the Sales Cycle
Purchasing clean energy is a complex decision. Consumers and business decision makers need trustworthy information to address the many ... read more
Marketing Clean Energy and Climate Solutions from a Firm Foundation
With RE+ now in our rearview mirror (and my feet finally recovering!), get ready for a big finish to 2023. This year is expected to be the biggest ever for solar. No doubt 2024 is sure to keep pace. Now is the time to double down on your clean energy marketing efforts -- and get your marketing plan in place for next year. read more
Why You Should Care About Solar Recycling, and What to Do Next
Solar energy powers 4 percent of the world’s electricity, according to The International Energy Agency -- the result of record-breaking growth in clean energy over the last 20-plus years. That’s the good news. At the same time, 8 million metric tons of solar panels are nearing the end of their (25-30 year) life expectancy and could be headed to landfills by 2030. Not so good. Preparing for this onslaught of decommissioned solar panels requires us to advance the solar panel recycling process. It’s a critical step to fortify the solar industry’s effectiveness and reputation as a sustainable source of clean energy. read more
Q&A on the IRA with Energy Transition Ventures
The Inflation Reduction Act (IRA) will touch nearly every sector of clean energy. This Q&A with Craig Lawrence of Energy Transition Ventures provides insight into how the IRA could affect investment strategies for clean energy and climate tech. read more
Ready to Power Up Your Marketing?
At CPM, we work with the game changers, the innovators, the leaders tackling the planet’s most urgent environmental challenges. If you’re one of them, we’d love to collaborate with you.