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Marketing Clean Energy and Climate Solutions from a Firm Foundation
With RE+ now in our rearview mirror (and my feet finally recovering!), get ready for a big finish to 2023. This year is expected to be the biggest ever for solar. No doubt 2024 is sure to keep pace. Now is the time to double down on your clean energy marketing efforts -- and get your marketing plan in place for next year. read more
Why You Should Care About Solar Recycling, and What to Do Next
Solar energy powers 4 percent of the world’s electricity, according to The International Energy Agency -- the result of record-breaking growth in clean energy over the last 20-plus years. That’s the good news. At the same time, 8 million metric tons of solar panels are nearing the end of their (25-30 year) life expectancy and could be headed to landfills by 2030. Not so good. Preparing for this onslaught of decommissioned solar panels requires us to advance the solar panel recycling process. It’s a critical step to fortify the solar industry’s effectiveness and reputation as a sustainable source of clean energy. read more
Q&A on the IRA with Energy Transition Ventures
The Inflation Reduction Act (IRA) will touch nearly every sector of clean energy. This Q&A with Craig Lawrence of Energy Transition Ventures provides insight into how the IRA could affect investment strategies for clean energy and climate tech. read more
Is Your Solar Company Ready for the Inflation Reduction Act?
Solar energy companies have been fighting the good fight on solar policy for so long that when news broke that the Inflation Reduction ... read more
A Three-Step Guide to Improving Clean Energy Content Marketing
Why are you in renewable energy? Why do you believe in this industry? In clean energy, it's not about what your selling, it's about why. This is what your customers want to know. And if you tell that story well, those customers will follow you from education and consideration to purchase and even advocacy. read more
Clean Energy Marketing: What to Do in Urgent Times
It’s no secret that the future of energy lies in harnessing renewable sources, like solar, wind and energy storage. The recent IPCC report highlighted the urgency of the clean energy transition. For those of us involved in marketing the solutions of that transition, our jobs just went from challenging…to critical. How can you make your marketing efforts more effective when the planet’s clock is so relentlessly ticking? read more
Here’s Why Talking About Climate Change Matters
Most people believe climate change is real. But they don't know what to do about it. Climate scientist Katharine Hayhoe shares her perspective on why talking about climate is the first step. read more
Why Climate Action Belongs on Your 2022 Marketing Agenda
New Year’s resolutions on climate action are too quaint for where we stand today: fighting an existential battle that is already well ... read more
How sustainable is your solar company?
Environmental, social and governance (ESG) investing is having a watershed year, and for the solar industry, this momentum is great news. But solar companies may need to up the ante on their own sustainability efforts. read more
Writing with Light: Ten Tips for Solar Photography with Great ROI
Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI. read more
Six Ways to Keep Commercial Solar Stakeholders Interested (and Close the Deal)
Many companies are in the position to consider commercial solar. But the people involved in making the decision have day jobs. And they don't have time to make solar a side project -- together with all the issues in financing, design considerations, and all the rest. How can we make the process easier for them? So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process? read more
Planning a Solar Marketing Strategy in an Unpredictable Year
As the renewable energy industry moves forward with purpose into 2021, there is reason to be optimistic. But with Covid still devastating communities, the future for many is still uncertain. How can you plan your solar marketing strategy in such a volatile environment? read more
Ready to Power Up Your Marketing?
At CPM, we work with the game changers, the innovators, the leaders tackling the planet’s most urgent environmental challenges. If you’re one of them, we’d love to collaborate with you.