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Is Your Solar Company Ready for the Inflation Reduction Act?
Solar energy companies have been fighting the good fight on solar policy for so long that when news broke that the Inflation Reduction ... read more
A Three-Step Guide to Improving Clean Energy Content Marketing
Why are you in renewable energy? Why do you believe in this industry? In clean energy, it's not about what your selling, it's about why. This is what your customers want to know. And if you tell that story well, those customers will follow you from education and consideration to purchase and even advocacy. read more
Clean Energy Marketing: What to Do in Urgent Times
It’s no secret that the future of energy lies in harnessing renewable sources, like solar, wind and energy storage. The recent IPCC report highlighted the urgency of the clean energy transition. For those of us involved in marketing the solutions of that transition, our jobs just went from challenging…to critical. How can you make your marketing efforts more effective when the planet’s clock is so relentlessly ticking? read more
Here’s Why Talking About Climate Change Matters
Most people believe climate change is real. But they don't know what to do about it. Climate scientist Katharine Hayhoe shares her perspective on why talking about climate is the first step. read more
Why Climate Action Belongs on Your 2022 Marketing Agenda
New Year’s resolutions on climate action are too quaint for where we stand today: fighting an existential battle that is already well ... read more
How sustainable is your solar company?
Environmental, social and governance (ESG) investing is having a watershed year, and for the solar industry, this momentum is great news. But solar companies may need to up the ante on their own sustainability efforts. read more
Writing with Light: Ten Tips for Solar Photography with Great ROI
Shining the best light on your renewable energy projects is imperative when trying to convey an effective marketing message. Investing in professional, creative photography and video will pay for itself many times over in the highly visual world we live in today. Here are some tips on how to create visual assets with great ROI. read more
Six Ways to Keep Commercial Solar Stakeholders Interested (and Close the Deal)
Many companies are in the position to consider commercial solar. But the people involved in making the decision have day jobs. And they don't have time to make solar a side project -- together with all the issues in financing, design considerations, and all the rest. How can we make the process easier for them? So how can you keep your commercial solar prospects engaged and eager for solar throughout the sales process? read more
Planning a Solar Marketing Strategy in an Unpredictable Year
As the renewable energy industry moves forward with purpose into 2021, there is reason to be optimistic. But with Covid still devastating communities, the future for many is still uncertain. How can you plan your solar marketing strategy in such a volatile environment? read more
Reasons To Be Climate Optimistic in 2021
By Zubin Segal and Nancy Edwards The light at the end of the seemingly endless 2020 tunnel waxes and wanes with each day's ... read more
New Research Shows Public Concern for Climate Change Is Holding Strong During Pandemic
How has COVID-19 affected consumer attitudes toward climate? read more
Five Steps to Conquering Account-Based Marketing for Commercial Solar
What is Account-Based Marketing and why is it more important than ever? read more
Ready to Power Up Your Marketing?
At CPM, we work with the game changers, the innovators, the leaders tackling the planet’s most urgent environmental challenges. If you’re one of them, we’d love to collaborate with you.