Content Marketing
Four steps for more strategic clean energy marketing in 2024
The climate challenges we face today are immense, but the opportunities are unprecedented for clean energy marketing to shine. As 2024 gets underway, focus on how to make your marketing even more effective to leverage awareness of climate issues and gain a better return on your marketing spend. read more
Sustainability: Upholding the ‘Clean’ of Clean Energy
Sustainability is a buzzword that has woven its way into nearly every aspect of our lives. But what does the concept of sustainability ... read more
Clean Energy Content Marketing for Each Stage of the Sales Cycle
Purchasing clean energy is a complex decision. Consumers and business decision makers need trustworthy information to address the many ... read more
Marketing Clean Energy and Climate Solutions from a Firm Foundation
With RE+ now in our rearview mirror (and my feet finally recovering!), get ready for a big finish to 2023. This year is expected to be the biggest ever for solar. No doubt 2024 is sure to keep pace. Now is the time to double down on your clean energy marketing efforts -- and get your marketing plan in place for next year. read more
Why You Should Care About Solar Recycling, and What to Do Next
Solar energy powers 4 percent of the world’s electricity, according to The International Energy Agency  -- the result of record-breaking growth in clean energy over the last 20-plus years. That’s the good news. At the same time, 8 million metric tons of solar panels are nearing the end of their (25-30 year) life expectancy and could be headed to landfills by 2030. Not so good. Preparing for this onslaught of decommissioned solar panels requires us to advance the solar panel recycling process. It’s a critical step to fortify the solar industry’s effectiveness and reputation as a sustainable source of clean energy. read more
Q&A on the IRA with Energy Transition Ventures
The Inflation Reduction Act (IRA) will touch nearly every sector of clean energy. This Q&A with Craig Lawrence of Energy Transition Ventures provides insight into how the IRA could affect investment strategies for clean energy and climate tech. read more
Is Your Solar Company Ready for the Inflation Reduction Act?
Solar energy companies have been fighting the good fight on solar policy for so long that when news broke that the Inflation Reduction ... read more
A Three-Step Guide to Improving Clean Energy Content Marketing
Why are you in renewable energy? Why do you believe in this industry? In clean energy, it's not about what your selling, it's about why. This is what your customers want to know. And if you tell that story well, those customers will follow you from education and consideration to purchase and even advocacy. read more
Clean Energy Marketing: What to Do in Urgent Times
It’s no secret that the future of energy lies in harnessing renewable sources, like solar, wind and energy storage. The recent IPCC report highlighted the urgency of the clean energy transition. For those of us involved in marketing the solutions of that transition, our jobs just went from challenging…to critical. How can you make your marketing efforts more effective when the planet’s clock is so relentlessly ticking? read more
Here’s Why Talking About Climate Change Matters
Most people believe climate change is real. But they don't know what to do about it. Climate scientist Katharine Hayhoe shares her perspective on why talking about climate is the first step. read more
Why Climate Action Belongs on Your 2022 Marketing Agenda
New Year’s resolutions on climate action are too quaint for where we stand today: fighting an existential battle that is already well ... read more
How sustainable is your solar company?
Environmental, social and governance (ESG) investing is having a watershed year, and for the solar industry, this momentum is great news. But solar companies may need to up the ante on their own sustainability efforts. read more
Ready to Power Up Your Marketing?
At CPM, we work with the game changers, the innovators, the leaders tackling the planet’s most urgent environmental challenges. If you’re one of them, we’d love to collaborate with you.