Blog
CalCom Solar Rebrands as CalCom Energy; Spotlights Focus on Water-Energy-Food Nexus
(Visalia, CA...June 27, 2018) – CalCom Solar expands on its leadership in solar for agriculture and water with a name change ... read more
How to Optimize Commercial Solar Lead Generation through Integrated Marketing
For companies focused on the commercial solar market, the lead generation task can be complicated. Targeting multiple decision makers over a long sales cycle as market incentives shift under the ground beneath you can compromise your efforts. But with a disciplined, integrated marketing approach, you will start to see improvement in both the quantity and quality of incoming leads -- and the speed at which you convert those leads to sales. read more
Mapping The Clean Energy Customer’s Journey
The customer relationship doesn't end after solar is installed. In fact, it's only the beginning. read more
Those Pesky New Year’s Solar Marketing Resolutions
Did you make any New Year’s Resolutions for 2018? We hope so, but a recent study has shown that a whopping 80% of New Year’s ... read more
Community Solar on the Rise: Q & A with Solstice
There are nearly as many models of community solar as there are communities to adopt them. Solstice, a DOE SunShot grant recipient, is breaking down barriers to solar energy adoption using an online platform and community-organizing techniques pioneered in Obama’s presidential campaign. read more
Hurricane Harvey Hit the Poor and Elderly Hardest: How to Help
In the wake of Hurricane Harvey, an organic web of human support is now spreading across Texas. Government organizations, nonprofits ... read more
How to Solarize Your Nonprofit Organization
As the renewable energy industry, specifically solar, gains traction among the residential and commercial markets, a frequent topic of ... read more
CPM Joins Sunshot Community Solar Challenge
Clean Power Marketing has been selected to provide marketing services and support to the Solar in Your Community Challenge, a new $5 ... read more
AHA! How to Use the Element of Surprise in Your Clean Energy Content Marketing
In clean energy marketing, as in other realms of marketing, content is king. But to attract more qualified prospects to your website ... read more
It’s Solar Marketing Inauguration Day!
Now is the ideal time to launch a new plan of attack. Here are six ideas to get your new year’s marketing strategy off to a great start: read more
Three Examples of Solar Marketing Done Right
It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. But what about the companies that are marketing solar and renewable energy right? Here are three positive examples. read more
Five Reasons to Be Thankful for the State of Solar in 2016
Like many Americans, the election results caught me by surprise. After staying up too late watching returns, I had to catch a 5:30am ... read more
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