Blog
Making a Brand Connection with Solar Marketing
In our last post we talked about the need to elevate solar marketing to a level that transcends speeds and feeds. But how can solar companies connect with customers on an emotional level that inspires them to act? Going solar is a bit like falling in love. Or getting your first car. Or falling in love in your first car. read more
Is This Solar’s Big Brand Moment?
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar? read more
Four Ways to Pump Up Your SPI Presence
With Intersolar right behind us and Solar Power International a scant eight weeks away, now is a great time to reassess your show ... read more
Why Elon Musk’s Move Will Be a Clean Energy Business School Case in 2025
Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that's instructive for generations to come. read more
Is Your School Ready for Solar?
The Solar Foundation estimates that more than 3,700 K-12 schools in the U.S. currently have solar power systems on site, serving ... read more
SHOW AND TELL: Schools Showcase Clean Energy Strategies at Stanford Symposium
Education and clean energy leaders gathered last week at Stanford University for the second annual Clean Energy for Education Symposium. The schools attending this growing conference are determined to provide students with a world-class education, while dramatically reducing the energy needed to sustain their institutions. read more
What’s Your Story?
It’s a question that sounds simple enough, but can you answer it? Can you explain not just what your company does, but what makes it ... read more
Texas Stakes Its Claim on Clean Energy
Amazing things can happen when you bring 150 or so like-minded individuals into a gridlocked Houston hotel with no reason to go ... read more
Emerging Markets Ripe for Renewable Development
Why now is the time for US clean power groups to invest abroad. In the US, renewable energy, specifically solar power, may have ... read more
What’s that light at the end of the tunnel?
Ever since I got my first exposure to the solar industry working at Applied Materials -- where I learned that the same materials that ... read more
Why Go Solar Now?
As we head into another scorching summer in Texas, the temptation to go solar is only natural. Look outside: Our roofs are drenched in ... read more
How to Craft a Killer Message for Your Clean Energy Company
Every great comedian shares a common trait: a hyperactive sense of self-awareness. Chris Rock and Patton Oswalt have wildly different ... read more
Ready to Power Up Your Marketing?
At CPM, we work with the game changers, the innovators, the leaders tackling the planet’s most urgent environmental challenges. If you’re one of them, we’d love to collaborate with you.