Solar Marketing
In Texas, Federal Cuts to Renewable Energy Projects Mean Lost Revenue for Rural Communities
The One Big Beautiful Bill phases out tax incentives that lower costs for rural consumers. by Julia Tilton / The Daily ... read more
RE+ is three weeks away. Who will show up? And why?
Next month, the RE+ solar conference and tradeshow will convene for the 21st year. As in past years, there will be parties to ... read more
Who are your best customers? As the solar market reels, it pays to know.
For the next few months, the US solar market will continue to be in a state of uncertainty as the “One Big Beautiful Bill” gets ... read more
From Spain to Texas: Blackouts Underscore the Need for Prudent Energy Policy
When the power went out earlier this week in Spain, what was at first an almost festive atmosphere among neighbors and shop owners ... read more
Five Ways to Market Renewable Energy with Radical Consistency
At CPM, we often get asked about the need to revise clean energy marketing plans in the wake of the Administration’s statements and ... read more
Chaotic Times Call for Steady Leadership in Clean Energy
What's a clean energy leader to do in a year already filled with chaos? Keeping perspective is our first suggestion. read more
Where do we go from here?
As a solar business or climate tech startup, how concerned should you be about the upcoming political shift? Not as concerned as you might think. Here's why, and what to do next. read more
The Ubiquitous Topic at RE+2024: Two Years into the Inflation Reduction Act
At RE+ 2024, it’ll be tough to find sessions that don’t mention the Inflation Reduction Act. This cornerstone policy is reshaping the U.S. clean energy landscape – and this year, the industry is finally gaining clarity on some of its crucial aspects. read more
How do we talk about climate change? New study sheds light for clean energy advocates
Do our political affiliations influence our perspectives on climate change? According to a study by the Yale Program on Climate Change Communication, they certainly do. While this may not come as a surprise, what's remarkable is the degree of unity among Americans on the urgent issue of climate change. read more
Four steps for more strategic clean energy marketing in 2024
The climate challenges we face today are immense, but the opportunities are unprecedented for clean energy marketing to shine. As 2024 gets underway, focus on how to make your marketing even more effective to leverage awareness of climate issues and gain a better return on your marketing spend. read more
Sustainability: Upholding the ‘Clean’ of Clean Energy
Sustainability is a buzzword that has woven its way into nearly every aspect of our lives. But what does the concept of sustainability ... read more
Clean Energy Content Marketing for Each Stage of the Sales Cycle
Purchasing clean energy is a complex decision. Consumers and business decision makers need trustworthy information to address the many ... read more
Ready to Power Up Your Marketing?
At CPM, we work with the game changers, the innovators, the leaders tackling the planet’s most urgent environmental challenges. If you’re one of them, we’d love to collaborate with you.