Blog
AHA! How to Use the Element of Surprise in Your Clean Energy Content Marketing
In clean energy marketing, as in other realms of marketing, content is king. But to attract more qualified prospects to your website ... read more
It’s Solar Marketing Inauguration Day!
Now is the ideal time to launch a new plan of attack. Here are six ideas to get your new year’s marketing strategy off to a great start: read more
Three Examples of Solar Marketing Done Right
It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. But what about the companies that are marketing solar and renewable energy right? Here are three positive examples. read more
Five Reasons to Be Thankful for the State of Solar in 2016
Like many Americans, the election results caught me by surprise. After staying up too late watching returns, I had to catch a 5:30am ... read more
Making a Brand Connection with Solar Marketing
In our last post we talked about the need to elevate solar marketing to a level that transcends speeds and feeds. But how can solar companies connect with customers on an emotional level that inspires them to act? Going solar is a bit like falling in love. Or getting your first car. Or falling in love in your first car. read more
Is This Solar’s Big Brand Moment?
Why does the solar industry – which is filled with smart, well-intentioned people – keep trying to talk people out of solar? read more
Four Ways to Pump Up Your SPI Presence
With Intersolar right behind us and Solar Power International a scant eight weeks away, now is a great time to reassess your show ... read more
Why Elon Musk’s Move Will Be a Clean Energy Business School Case in 2025
Elon Musk’s tender to acquire Solar City may be fraught with risk and some say insurmountable challenges, but this vertical integration play demonstrates a broader trend in clean energy. If the deal goes through, it could become a seminal business school case that's instructive for generations to come. read more
Is Your School Ready for Solar?
The Solar Foundation estimates that more than 3,700 K-12 schools in the U.S. currently have solar power systems on site, serving ... read more
SHOW AND TELL: Schools Showcase Clean Energy Strategies at Stanford Symposium
Education and clean energy leaders gathered last week at Stanford University for the second annual Clean Energy for Education Symposium. The schools attending this growing conference are determined to provide students with a world-class education, while dramatically reducing the energy needed to sustain their institutions. read more
What’s Your Story?
It’s a question that sounds simple enough, but can you answer it? Can you explain not just what your company does, but what makes it ... read more
Texas Stakes Its Claim on Clean Energy
Amazing things can happen when you bring 150 or so like-minded individuals into a gridlocked Houston hotel with no reason to go ... read more
Ready to Power Up Your Marketing?
At CPM, we work with the game changers, the innovators, the leaders tackling the planet’s most urgent environmental challenges. If you’re one of them, we’d love to collaborate with you.